A novel airfoil leading edge film cooling design has been investigated, and its performance over conventional alternatives quantified. In conventional designs, the region near the geometric stagnation line is typically between the two most upstream film hole rows, which each emit coolant in the downstream direction on their respective sides of the airfoil. This region is thus relatively starved of coolant flow and adequate cooling is achieved inefficiently with a high density of holes expelling a large amount of coolant in order to dilute the nearby mainstream flow. Drawing inspiration from recent literature on reverse-blowing film cooling holes, several film cooling geometries have been designed and tested with a view to improving upon this situation by blowing coolant from each side of the airfoil geometric stagnation line to the other in a criss-cross pattern. This is found to be capable of producing much higher film effectiveness near the stagnation line than a series of more conventional designs which were also tested, without decreasing downstream film effectiveness. A method is also described for using experimental film effectiveness data to estimate two novel measures of the efficiency of leading edge film coolant usage: the proportion of the mainstream which interacts with leading edge film coolant and the proportion of coolant from the two most upstream film hole rows which reaches the stagnation line.