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This paper explores the use of immersive computing or virtual reality throughout a product design, assembly, and disassembly. Virtual reality or immersive computing creates a sense of presence for participants through devices that stimulate the senses. Immersive computing technology goes a step further by allowing the participant to interact with computer-generated models or environments rather than to passively view a screen. The technology is a collection of hardware and software that lets the participant explore digitally created objects within a three-dimensional space. Immersive computing presents a sharp contrast to existing two-dimensional computer interfaces used with computer-aided design (CAD) software programs. In order to illustrate the use of immersive computing in product design, research projects focus on using the technology to explore uncertainty in making design decisions. Industry is realizing the benefits of increased communication and deeper understanding of complex design issues through the use of immersive computing. Experts believe that when every engineer’s desktop includes immersive computing technology, the results will be better products produced more economically and with increased national competitiveness.