An approach in product line design is presented in which a line of products is selected while accounting for their market potential. In this approach, the product line design selection is viewed as a selection problem with two main stages: design alternative generation and product line design evaluation and selection. The focus of this paper is on the product line design evaluation and selection stage. Issues considered include a large variety of customers’ preferences, market competitions, multiple business goals, uncertainties in several factors that are used for evaluating the design alternatives, and commonality among the alternatives in a product line. Because of the combinatorial nature of the problem, a genetic algorithm is used in the evaluation stage. Product line design selection of a cordless screwdriver is used as a demonstration example. The emphasis in the example is more on the approach and not in the details of the example per se.
An Approach for Product Line Design Selection Under Uncertainty and Competition
Contributed by the Design Automation Committee for publication in the JOURNAL OF MECHANICAL DESIGN. Manuscript received Dec. 2000. Associate Editor: J. E. Renaud.
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Li, H., and Azarm, S. (August 6, 2002). "An Approach for Product Line Design Selection Under Uncertainty and Competition ." ASME. J. Mech. Des. September 2002; 124(3): 385–392. https://doi.org/10.1115/1.1485740
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