The three big Es of transportation are Energy, Efficiency, and the Environment. As the clouds of global climate change and the desire to rely less on Mid-East crude builds, how do manufacturers and refiners reconcile the needs of consumer acceptance and governmental regulation? How can policies and practices be united so that everyone involved works to the common goal of personal mobility? This lecture traces recent events that have resulted in paradox on top of paradox. As industry continues to react to the latest round of air pollution regulations, where are we headed as far as new CAFE limits and the potential for additional longer term controls related to the greenhouse effect? These are issues that will affect those in the equipment and oil industry, as well as the consumer, in the days ahead.

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