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Guide to the Engineering Management Body of Knowledge

By
ASME BOOK Committee
ASME BOOK Committee
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ISBN:
9780791802991
No. of Pages:
422
Publisher:
ASME Press
Publication date:
2010

The ultimate success of any commercial organization depends upon its ability to determine its customers' needs. Even before product and service offerings are designed, a seller must learn about its customers and competitors. Sellers obtain this information through a variety of market research methods, environmental scanning efforts and competitive intelligence activities. In order to achieve meaningful results, engineering managers need to possess knowledge of the basic tools and techniques required to gather and analyze this customer-driven data.

1.1 Market Analysis
1.2 Best Practices and Lessons Learned
1.3 Business Research and Forecasting Tools and Techniques
1.4 Risk Analysis
1.5 Trend Analysis
1.6 Technology Assessment Practices and Techniques
1.7 Presentation Skills
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