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Technical Presentation Workbook: Winning Strategies for Effective Public Speaking, Third Edition

By
Richard L. Sullivan
Richard L. Sullivan
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Jerry L. Wircenski
Jerry L. Wircenski
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ISBN:
9780791859575
No. of Pages:
314
Publisher:
ASME Press
Publication date:
2010

AFTER READING THIS CHAPTER YOU WILL BE ABLE TO:

Develop a profile of your audience

Determine the number of participants attending your presentation

Determine why individuals are attending your presentation

Audience Profile

“Know your audience.” To many engineers this phrase suggests an in-depth review or background research of those who will be attending their presentation. As a result, many presenters just skip over this step, thinking that either it isn't needed or there isn't enough time to do what is necessary to get to know their intended audience. Most of the time you will be making a presentation to an audience that you know very well, such as co-workers or employees within your organization. Whatever the situation, it is important that you give some thought to analyzing the audience. Once you know your audience, you will be better able to communicate your message to them. All of us have attended presentations where the presenter talked over our heads, covered material that we already understood, or just did not relate the presentation topic to our needs or interests very well. Why did this happen? Generally, the reason centers on the presenter not having taken the necessary time to analyze the audience.

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