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Marketing of Engineering Consultancy Services: A Global Perspective

By
Pradeep Kumar Chatterjee
Pradeep Kumar Chatterjee
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Partho Pratim Chatterjee
Partho Pratim Chatterjee
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ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019

This frontmatter contains the Dedication, Table of Contents, Foreword, and Acknowledgments.

eBook keywords: engineering management, global marketing, engineering consultancy, engineering consultant, market paradigms, cost benefit analysis, quality engineering, engineering marketing, marketing mixes, international competitive bidding, ICB, engineering consulting firms, engineering consulting team, internal marketing, scientific marketing, engineering services, client relationship.

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