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Marketing of Engineering Consultancy Services: A Global Perspective
ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019
eBook Chapter
Front Matter
Page Count:
22
-
Published:2019
Citation
Chatterjee, PK, & Chatterjee, PP. "Front Matter." Marketing of Engineering Consultancy Services: A Global Perspective. Ed. Chatterjee, PK, & Chatterjee, PP. ASME Press, 2019.
Download citation file:
This frontmatter contains the Dedication, Table of Contents, Foreword, and Acknowledgments.
eBook keywords: engineering management, global marketing, engineering consultancy, engineering consultant, market paradigms, cost benefit analysis, quality engineering, engineering marketing, marketing mixes, international competitive bidding, ICB, engineering consulting firms, engineering consulting team, internal marketing, scientific marketing, engineering services, client relationship.
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