Marketing of Engineering Consultancy Services: A Global Perspective
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Chapter 13 Business Procurement Approaches
Chatterjee, Pradeep Kumar, and Chatterjee, Partho Pratim. "Business Procurement Approaches." Marketing of Engineering Consultancy Services: A Global Perspective. Ed. Pradeep Kumar Chatterjee, and Partho Pratim Chatterjee. ASME Press, 2019.
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Scanlon  has spelt out the following three approaches which business houses do adopt for order procurements. These are enquiry driven approach, sales driven approach and marketing approach.
Enquiry Driven Approach
Sales Driven Approach
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