Marketing of Engineering Consultancy Services: A Global Perspective
Chapter 12 Measure to be Adopted for Increasing Marketing Effectiveness
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As competition and business complexities increases, more marketing sophistication is needed. The major marketing challenge before engineering consultancy firms is to create competitive edge. To create competitive edge, engineering consultancy organizations must stress on the following: Client selectivity, Client relationship management (CRM), Appointment of Key Account Manager (KAM), Differentiated offer, Differentiated service delivery, Solution Selling/System Selling, Industry and Competitor analysis, etc.