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Marketing of Engineering Consultancy Services: A Global Perspective

By
Pradeep Kumar Chatterjee
Pradeep Kumar Chatterjee
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Partho Pratim Chatterjee
Partho Pratim Chatterjee
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ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019

The unique features of engineering consultancy services make marketing philosophy different as compared to industrial product marketing or capital goods marketing. In case of industrial products or capital goods, the marketing function is mainly handled by marketing department alone. Here, as far as customers are concerned, marketing department can plan and implement most of the marketing activities and can control almost the total marketing functions.

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