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Marketing of Engineering Consultancy Services: A Global Perspective

By
Pradeep Kumar Chatterjee
Pradeep Kumar Chatterjee
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Partho Pratim Chatterjee
Partho Pratim Chatterjee
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ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019

The concern for quality service for engineering consultancy has risen to unprecedented levels. In engineering consultancy, price/fees is forgotten very quickly but quality is never forgotten. In engineering consultancy, if one thinks good design and engineering is expensive, he should first look at the cost of poor design and engineering. Evaluating the cost of poor service quality is important as it helps in recognizing the value of maintaining quality. Poor quality impacts overall cost, as cost of poor quality has tangible and non tangible ramifications and hence substantial.

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