Skip to Main Content

Marketing of Engineering Consultancy Services: A Global Perspective

By
Pradeep Kumar Chatterjee
Pradeep Kumar Chatterjee
Search for other works by this author on:
Partho Pratim Chatterjee
Partho Pratim Chatterjee
Search for other works by this author on:
ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019

Engineering consultancy has a number of unique features which makes it different from industrial products or capital goods. Taking a lead from the writings of authors [2–4], following unique features of engineering consultancy services are being proposed. The features are Knowledge and expertise based profession, Inseparability, Co-existence of service provider (consultant) and service receiver (client), Variability/heterogeneity, Intangibility, Perishability, Client’s participation; co-operation and role contribution, Low entry barriers, Environmental influences, etc. Each of these features has a number of managerial and operational implications which makes its marketing idiosyncratic with respect to industrial products or capital goods. It is the combination of these features that create the specific context in which an engineering consultancy firm formulates marketing policies and strategies. A clear understanding of the features is an essential pre-requisite for formulating client centric marketing strategy.

This content is only available via PDF.
Close Modal
This Feature Is Available To Subscribers Only

Sign In or Create an Account

Close Modal
Close Modal