International Symposium on Information Engineering and Electronic Commerce, 3rd (IEEC 2011)
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According to the economic analysis of indirect trademark infringement liability of auction sites, the current low standard of liability is found to be ineffective and will result in more and more counterfeit products on auction sites. To help the sellers of qualified products dispel the sellers of counterfeit products, new instruments of electronic commerce need to be invented by auction sites. High standard of liability can provide correct incentives for auction sites to make R&D investments in such new instruments.