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ASME Press Select Proceedings
International Symposium on Information Engineering and Electronic Commerce, 3rd (IEEC 2011)
C. B. Povloviq
C. B. Povloviq
National Technical University of Ukraine
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C. W. Lu
C. W. Lu
Huangshi Institute of Technology
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ASME Press
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With the development of the Network information technology and the increasing emphasis from enterprises on return logistics, the reverse logistics under e-commerce platform has gradually developed and become mature. From the necessity of the reverse logistics under e-commerce environment, the paper analyzed the three modes, including the recovery system self-built by producers, the recovery system established by online merchants and the third-party reverse logistics. Through establishing the return price models, the paper provided the optimal return price strategies and set the reasonable return policy.

1. Introduction
2. The Reverse Logistics System under E-commerce Platform
3. The Price Model of Re Turn Goods for Reverse Logistics
4. The Reverse Logistics Strategy Based on E-Commerce
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