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International Conference on Mechanical and Electrical Technology, 3rd, (ICMET-China 2011), Volumes 1–3

Yi Xie
Yi Xie
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ASME Press
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“ME” generation are the first generation born since to late 1970's. In the “Government China Statistics” published by China Population and Development Research Center, the group has roughly 300 million adults in China either in school or at work. They Like little emperors sitting atop a family pyramid of two doing parents and four eager-to-please grandparents, “Me” generation plays a significant role in the decision-making of their families. Given the large number of the group, this generation has an increasingly important impact on today's consumer market in China.

Key Words
1 Introduction
2. Data Source
3. Summary of the Findings
4. Conclusions and Recommendations
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