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ASME Press Select Proceedings

International Conference on Mechanical and Electrical Technology, 3rd, (ICMET-China 2011), Volumes 1–3

By
Yi Xie
Yi Xie
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ISBN:
9780791859810
No. of Pages:
906
Publisher:
ASME Press
Publication date:
2011

In order to survive and develop in a competitive market, emporium needs an effective customer segmentation tool for marketing strategy. This paper proposes a GA-ANN model for emporium customer segmentation, and analysis shows that it is more effective than traditional BP model. The proposed model is employed to segment the emporium customers into four classes and corresponding suggestions are given.

Abstract
Key Words
1. Introduction
2. Using GA to Optimize Weights of ANN
3. Emporium Customer Segmentation Model Construction
4. Results of Segmentation and Analysis
5. Summaries
References
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