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International Conference on Mechanical and Electrical Technology, 3rd, (ICMET-China 2011), Volumes 1–3

Yi Xie
Yi Xie
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A big number of international companies had entered into China's market for the new business opportunities. As China's government keeps implementing the policy of economic reform, the potential of China's huge market has been continuously attracting the attention of international businesses. Today, many intending multinational corporations (MNCs) had entered into China, most from the marketing environment different from China's. How to enter the China's market and how to choose entry modes are important to them. On the other hand, China has its own unique geographic regions, socio-cultural, legal, economic, political and technology environment, and they have been changing since 1978. How Chinese marketing environment impacts on MNCs' market entry choice has been more and more important.

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