34 The Impact of Electronic Commerce on Profitability of Banking Sector
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The intention of this paper is to gather information that shows the impact of online commerce on banking, which is affecting customer's satisfaction, customer loyalty, and profitability. Online banking is a new technology which is making a good possibility for banks and customers in terms of cost reduction of operational banking and time saving, and other methods of increasing profitability. The statistical observation indicated that adopting customers to using of online banking is depend on completed and uncomplicated websites, availability of high quality of services, new products, high security and ease of use. So, the empirical analysis indicates that banks providing such services for increasing their profitability.