The so-called sports economy is the sum of all business activities that are correlated to sports activities. The national economy in our country is developing so swiftly and rapidly that sports economy is as well being paid attention to. It has gradually become the strategic emphasis of the economic growth in our country. However, the development of sports economy still has a lot of drawbacks, such as the industrial scale is relatively small; the market is in disorder; and so on. This paper first introduces the relevant concepts of sports economy. This is followed by the analysis of current situation...