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ASME Press Select Proceedings

International Conference on Measurement and Control Engineering 2nd (ICMCE 2011)

By
Yi Xie
Yi Xie
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ISBN:
9780791859858
No. of Pages:
500
Publisher:
ASME Press
Publication date:
2011

Regarding to the existing researches and analysis of cases, the customer involvement is the key point in E-commerce 2.0. With the application of the exploratory factor analysis, we develop a scale of the customer involvement in E-commerce. Based on the scale, we extend the customer involvement theory to seven dimensions in E-commerce area.

Abstract
Key Words
1. Introduction
2. Case Study
3. The Customer Involvement Theory
4. Construction and Inspection of the Customer Involvement Scale of E-Commerce 2.0
5. Conclusion
References
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