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ASME Press Select Proceedings
International Conference on Computer Technology and Development, 3rd (ICCTD 2011)
Jianhong Zhou
Jianhong Zhou
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ASME Press
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The 21st century later, The personalize e-business technology research based on the recommendation algorithm that has been widely used. The characteristics of existing product does not reflect users to the product characteristics of the problem to know, a user is the characteristic of multiple manner recommend, and his consciousness and multiple from different angles to describe your users' mental characteristics, the recommendation of the result is the demand. This article analyzes that the first characteristic of electronic commerce in car sales of electronic commerce need to be further addressed how the recommended approach in implementing personalized e-commerce, the last experiment, a simulation of the experimental results for analysis.

Key Words
1 Introduction
2. Related Work
3 The Realization of Personalized Econmmerce Recommendation Algorithm of Automobile
4. Simulation Experiment
5.Conclusion and Prospect
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