151 A Prototype of an Electronic Business System Using Agile Methodology: a Case Study for the on-Line Otop Store Systems in Thailand

Nowadays, the global internet system affects human society in many ways since its information resources and services can be accessed from almost anywhere throughout the world. Many organizations worldwide carry on their business using the internet in order to easily connect with their customers and lead efficient operations. Electronic business or e-business seems to be popular for internet applications. Therefore, many software applications and information systems have been implemented on the internet to support e-business. However, e-business applications need to meet the rapid changes and requirements of internet users. Traditional methodologies of software development seem to fall short of satisfying the great need for e-business systems. In this paper, we propose a framework of an e-business system using agile methodology. On-line OTOP stores in Thailand were selected as a case study to demonstrate the implementation of our framework. The implemented system was tested and evaluated in our laboratory. The system evaluation by the selected subjects show the satisfactory results.