International Conference on Software Technology and Engineering (ICSTE 2012)
15 Optimization Tool for PPC Advertisement Model
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Online marketing has pervaded the advertising industry. Most of the MNCs are spending millions of dollars on internet marketing. Bing, Google, Yahoo and many other search engines provide online marketing solutions. But managing the campaigns is a tedious task. To make it easier some sort of automation is required which can maximize the ROI as well as attract more traffic. We have proposed a tool for automating the keyword selection for business which will give most promising keywords for business to get more number of conversions (leads) at moderate cost. On broader terms, it has two major sections, first is...