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International Conference on Instrumentation, Measurement, Circuits and Systems (ICIMCS 2011)

Chen Ming
Chen Ming
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Information Service Systems (ISS) are growing rapidly with the broad adoption of mobile devices such as smart phones. Although a lot of effort is put into conventional strategic ISS network planning, many of these systems do not meet expectations. One reason is that conventional value network analysis is limited to static transaction-based analysis and does not cover dynamic network effects. In this paper we present a new, enhanced visual notation for value networks to be used for analysis and strategic planning. We include endogenous motivation and exogenous forces which model the subjective behavior of agents interacting in such a value network. In contrast to existing notations for ISS our approach enables us to analyze multi party network constellations and explain a variety of motivation related network effects being observed in practice. Validation of our approach was done using multiple real world case studies from industry.

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