61 Product Innovation Based on Universal Design

With the continuous development of China's economy, improving of people's lives, Chinese society has entered the long-age and declining birth rate society. Economic prosperity let people's demand for product diversification. How do Chinese products to be recognized in the international market and to meet domestic demand in China's long-age society? In this paper, the concept of product innovation based on universal design, it broke the previous design patterns, proposed a new design concept, product is no longer just the pursuit of high-tech content and high economic returns but to improve the functionality of products, artistic and cultural, so that design becomes friendly, designed for consumer services.