30 The Theoretical and Empirical Research of Marketing Opportunities Based on the Perceived Value
-
Published:2010
Download citation file:
The rapid development of technology makes the disparity between the machinery industries increasingly apparent. The theory of the current marketing opportunities with the core of differentiation is not enough to help machinery industry grasp the chance of marketing. This paper understand perceived value using the core of disparity, and propose the theoretical framework of marketing opportunities based on the perceived value, combining the marketing opportunities, perceived disparity, satisfaction and perceived value effectively, and then verified the relation through the empirical relationship between them, improve the theoretical framework, point out the new direction for the machinery industry to seek marketing opportunities.