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Proceedings of the 2010 International Conference on Mechanical, Industrial, and Manufacturing Technologies (MIMT 2010)
By
International Association of Computer Science and Information Technology (IACSIT)
International Association of Computer Science and Information Technology (IACSIT)
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ISBN:
9780791859544
No. of Pages:
590
Publisher:
ASME Press
Publication date:
2010

The rapid development of technology makes the disparity between the machinery industries increasingly apparent. The theory of the current marketing opportunities with the core of differentiation is not enough to help machinery industry grasp the chance of marketing. This paper understand perceived value using the core of disparity, and propose the theoretical framework of marketing opportunities based on the perceived value, combining the marketing opportunities, perceived disparity, satisfaction and perceived value effectively, and then verified the relation through the empirical relationship between them, improve the theoretical framework, point out the new direction for the machinery industry to seek marketing opportunities.

Abstract
Keywords
1. Introduction
2. The Meaning of Perceived Value
3. The Theory of Marketing Opportunities Based on Perceived Value
4. The Research of Empirical
5. Conclusions
References
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