29 Research on the Marketing Countermeasures Theory and Empirical Based on the Perceived Value

4C theory is presented in the context of the demand, and the pursuit of customer satisfaction stands top priority. Compared with the theory of 4P and product-oriented, customer-oriented theory of 4C has been great progress and development, 4C strategy widely used by corporate marketing strategies. With the continuous deepening of the practice, the importance of value highlight day by day, prompting companies to develop marketing Countermeasures 4C and it must be onto a new level. On this basis, this paper proposes a view that using 4C marketing countermeasures create perceived value for the customer, and it takes machinery manufacturing industry as an object to build empirical structural equation model and to verify and obtain a conclusion that there is a significant positive correlation on marketing countermeasures to the perceived value's upgrading under driven factors- gap and customer satisfaction.