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International Conference on Mechanical Engineering and Technology (ICMET-London 2011)Available to Purchase
Editor
Garry Lee
Garry Lee
Information Engineering Research Institute
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ISBN:
9780791859896
No. of Pages:
906
Publisher:
ASME Press
Publication date:
2011
eBook Chapter
46 Direct Selling Theoretical Model Predictions with Gomperts Production Cycle Available to Purchase
By
Huang Jingyin
,
Huang Jingyin
Hunan University of Technology
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Lang Jijie
Lang Jijie
Hunan University of Technology
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Page Count:
4
-
Published:2011
Citation
Hui, L, Jingyin, H, & Jijie, L. "Direct Selling Theoretical Model Predictions with Gomperts Production Cycle." International Conference on Mechanical Engineering and Technology (ICMET-London 2011). Ed. Lee, G. ASME Press, 2011.
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This paper to study the difference between direct selling and pyramid schemes start with links to explain the relation ship marketing, database marketing, direct marketing based on customer relations theory and promote consumption an d growth of economic relations. Gomperts model predicts the introduction of the product life cycle and sales relations hips, the final instance through the analysis of the Amway Corporation to provide a balance of direct production cycle worthy example.
Topics:
Cycles
Abstract
Keywords
Introduction
Direct Distribution and Pyramid Scheme
Overview of Relevant Marketing Theory
Product Life Cycle Curve Forecasting MO Del Theory
Case Study
References
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