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ASME Press Select Proceedings

International Conference on Mechanical Engineering and Technology (ICMET-London 2011)

Editor
Garry Lee
Garry Lee
Information Engineering Research Institute
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ISBN:
9780791859896
No. of Pages:
906
Publisher:
ASME Press
Publication date:
2011

This paper to study the difference between direct selling and pyramid schemes start with links to explain the relation ship marketing, database marketing, direct marketing based on customer relations theory and promote consumption an d growth of economic relations. Gomperts model predicts the introduction of the product life cycle and sales relations hips, the final instance through the analysis of the Amway Corporation to provide a balance of direct production cycle worthy example.

Abstract
Keywords
Introduction
Direct Distribution and Pyramid Scheme
Overview of Relevant Marketing Theory
Product Life Cycle Curve Forecasting MO Del Theory
Case Study
References
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