International Conference on Electronics, Information and Communication Engineering (EICE 2012)
195 Research on Management Strategies of Qinhuangdao Tourism Based on the Psychological Contract
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- Ris (Zotero)
- Reference Manager
Tourist is the strategic resource of tourist industry because the loyalty and reputation of tourist is very important to the healthy development of the tourism industry. This paper introduces the psychological contract into the tourist industry of Qinhuangdao, discusses the influence of tourist perceived value on the psychological contract by constructing a psychological contract influence mechanism model, points out the problems in Qinhuangdao tourist industry and puts forward solve strategies based on improving tourist perceived value then establishes a stable psychological contract between tourist and the Qinhuangdao municipal government. It can help Qinhuangdao to get the trust and loyalty of tourist.