Skip to Main Content
ASME Press Select Proceedings

International Conference on Electronics, Information and Communication Engineering (EICE 2012)

Garry Lee
Garry Lee
Information Engineering Research Institute
Search for other works by this author on:
No. of Pages:
ASME Press
Publication date:

Tourist is the strategic resource of tourist industry because the loyalty and reputation of tourist is very important to the healthy development of the tourism industry. This paper introduces the psychological contract into the tourist industry of Qinhuangdao, discusses the influence of tourist perceived value on the psychological contract by constructing a psychological contract influence mechanism model, points out the problems in Qinhuangdao tourist industry and puts forward solve strategies based on improving tourist perceived value then establishes a stable psychological contract between tourist and the Qinhuangdao municipal government. It can help Qinhuangdao to get the trust and loyalty of tourist.

This content is only available via PDF.
Close Modal
This Feature Is Available To Subscribers Only

Sign In or Create an Account

Close Modal
Close Modal