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ASME Press Select Proceedings
International Conference on Electronics, Information and Communication Engineering (EICE 2012)
By
Garry Lee
Garry Lee
Information Engineering Research Institute
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ISBN:
9780791859971
No. of Pages:
1008
Publisher:
ASME Press
Publication date:
2012
eBook Chapter
172 The Application of E-Commerce in Travel Enterprises:A Case Study of ELong.Com
By
Tian Ling
,
Tian Ling
School of Management,
Beijing Union University
, 100101, Beijing
, China
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Chaonan Qian
,
Chaonan Qian
School of Management,
Beijing Union University
, 100101, Beijing
, China
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Zhenming Gao
Zhenming Gao
School of Management,
Beijing Union University
, 100101, Beijing
, China
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Page Count:
4
-
Published:2012
Citation
Ling, T, Qian, C, & Gao, Z. "The Application of E-Commerce in Travel Enterprises:A Case Study of ELong.Com." International Conference on Electronics, Information and Communication Engineering (EICE 2012). Ed. Lee, G. ASME Press, 2012.
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ELong.com, a Chinese travel e-commerce company to provide consumers with accurate travel-related information and high quality travel booking services, was built in May 1999. Now, ELong.com has been one of the most famous brands of travel e-commerce enterprises in China. This paper analyzes the running model of eLong.com comprehensively from the perspective of technology, management, capital, operation and cooperation. Based on the analysis and the case study, this paper attempts to unveil the application model of e-commerce and investigate how the ecommerce application influences the firm's growth in travel enterprises.
Topics:
E-commerce
Abstract
Keywords
1 Introduction
2 Case Study of ELong.Com
3 Conclusions
Acknowledgement
References
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