170 Integrated Management Mode of Dairy Product Industry in China Available to Purchase

Dairy product industry usually called sunrise industry is one of food industry of fast development speed and strong competitive power. Now the competitive presses coming from home and abroad are strong, and industry production technique homogeneity is high and demands to the information are very urgent. Under this environment adapting integrated management mode which taking processing enterprises as core conforms to the request of the times, and also meet the product features. Under this mode the downstream supply chain integration is by ways of “company+peasants”, “company+base+peasants” and “company+base+peasants'. The upstream supply chain is integrated by ways of “direct selling”, “network marketing” and modern “distribution”. This arrangement make the cooperative relationship among the not organization in supply chain more stable and also make them get more benefits.