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ASME Press Select Proceedings

International Conference on Electronics, Information and Communication Engineering (EICE 2012)

By
Garry Lee
Garry Lee
Information Engineering Research Institute
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ISBN:
9780791859971
No. of Pages:
1008
Publisher:
ASME Press
Publication date:
2012

Among online businesses in China, the third-party payment has its unique characteristics, but it is difficult for the companies to make their advantages in competition with other parts of value chain. Based on game theory, it was analyzed that the price competition among third party payment companies in China is inevitable. This paper suggests that the online payment platforms should improve their construction according to three different value chain layers. Furthermore, this paper presents some revenue strategies that can help online payment companies to improve advantages in competition and avoid the negative effects that the price competition brings.

Abstract
Keywords
Introduction
Value Chain of Online Third-Party Payment
Revenue Strategies for Online Third-Party Payment
Conclusion
References
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