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International Conference on Electronics, Information and Communication Engineering (EICE 2012)

By
Garry Lee
Garry Lee
Information Engineering Research Institute
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ISBN:
9780791859971
No. of Pages:
1008
Publisher:
ASME Press
Publication date:
2012

Currently the domestic portable medical electronic products are facing competition from both domestic and overseas. Jiuan Medical not only needs to conscientiously analyze its own strengths, weaknesses, opportunities, and threads (SWOT), but also needs to nicely design its positioning in the market, to correctly plan channel strategies, in order to win in the market with fierce competition. This paper first makes correct positioning in the domestic market for Jiuan on the basis of analyzing domestic market environment, pointing out that Jiuan's positioning is providing customers with portable, home appliance like, popularized household medical electronic products, providing people with high tech...

Abstract
Keywords
Introduction
Domestic Market Environment Analysis for Jiuan Medical
Market Positioning of Jiuan Medical
Channel Strategy of Jiuan in the Domestic Market
Channel Countermeasures of Jiuan Medical in the Domestic Market
Conclusion
References
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