The reward is simple: Total quality development enables success in the global economy. Anything substantially short of the total quality development that this book describes leads to serious economic problems.
The benefits of total quality development are shorter time to market, enhanced customer satisfaction, and reduced costs; combined, they make for international competitiveness. The ability to complete more product cycles than the competition provides greater product variety, increased flexibility, and increased corporate learning. The lead rapidly grows over the companies that are still stuck in the rut of traditional product development.