Skip to Main Content

Effective Innovation: The Development of Winning Technologies

By
Don Clausing
Don Clausing
Search for other works by this author on:
Victor Fey
Victor Fey
Search for other works by this author on:
ISBN-10:
0791802035
No. of Pages:
262
Publisher:
ASME Press
Publication date:
2004

New technologies attract customers. Holding fast to the tried-and-true technologies is represented today by buggy whips, steam engines, the mechanical typewriter, and horse-watering troughs. These were all fine products and services in their time. However, companies that held fast to these are out of business today.

New technology development is represented today by a myriad of products such as the internet, CDs, the jet airplane, and electric trains that go in excess of 180 miles per hour. The planned systematic high-rate introduction of new products produces high corporate growth rates of 7% or greater, a doubling of revenue in 10 years or less. Mere polishing of existing products leads to growth rates of less than 3%, or all too often to a downward spiral that leads to business extinction. New technologies lead to new products that lead to sustained high rates of business growth.

This content is only available via PDF.
Close Modal
This Feature Is Available To Subscribers Only

Sign In or Create an Account

Close Modal
Close Modal