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Decision Making in Engineering Design

Editor
Kemper E. Lewis
Kemper E. Lewis
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Wei Chen
Wei Chen
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Linda C. Schmidt
Linda C. Schmidt
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ISBN-10:
0791802469
No. of Pages:
400
Publisher:
ASME Press
Publication date:
2006

A company designs and sells products to achieve its objectives. These objectives include maximizing profits and market share, which pleases stockholders and allows better financial reward for employees. The company is also interested in pleasing customers, which enhances sales, and in providing a stimulating, enjoyable workplace that pleases employees.

Visualize an iterative process that begins with the question “What could we design?” and ends with “our degree of success.” Figure 7.1 illustrates this process on a high level and indicates that it is a process driven by decisions [8, 15, 20, 22]. Many decisions affect how successful a company is....

Introduction
7.1 Design Decisions
7.2 Cellular Telephones—A Case Study
7.3 Wireless Communication Plans—A Case Study
7.4 Eliciting and Organizing Customer Values
7.5 Creating Design Alternatives
Conclusions
References
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