Decision Making in Engineering Design
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- Ris (Zotero)
- Reference Manager
A company designs and sells products to achieve its objectives. These objectives include maximizing profits and market share, which pleases stockholders and allows better financial reward for employees. The company is also interested in pleasing customers, which enhances sales, and in providing a stimulating, enjoyable workplace that pleases employees.
Visualize an iterative process that begins with the question “What could we design?” and ends with “our degree of success.” Figure 7.1 illustrates this process on a high level and indicates that it is a process driven by decisions [8, 15, 20, 22]. Many decisions affect how successful a company is. At the very beginning, decisions must be made to provide the conceptual design for the product. The decisions specify the product properties and benefits as well as many aspects of its production and delivery to customers. The process usually begins with the creative generation of a rough conceptual design based on perceived customer needs . This design is then honed through decisions and appraisal cycles to produce a more detailed conceptual design.