This paper presents the design, architecture, and implementation of “MyFord Touch Guide,” a novel, cross-platform mobile app that delivers an interactive and experiential learning experience for the Ford SYNCTM with MyFord TouchTM in-vehicle infotainment (IVI) system. This app incorporates the production of MyFord Touch graphical user interface for an interactive learning experience. Additionally, it integrates a host of video tutorials featuring a computer-animated character, which offers an insightful, self-guided tour experience of the essential features and functions of the system. MyFord Touch Guide is a cross-platform app and based on a “hybrid” app architecture that uses both native mobile and web technologies. Feedbacks gathered from multiple nation-wide surveys indicated that our approach was effective as an interactive, mobile learning app.

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