In this study, an augmented reality (AR) e-commerce system was developed and a usability study was conducted to compare the AR e-commerce system with the traditional e-commerce system. The AR e-commerce system was developed as an Internet plug-in, which can be accessed with different computers. Study results show that the AR e-commerce system can provide more information and more direct experiences to online customers, by combining physical environment information with virtual product models. Online shoppers can “test use” products while shopping online and acquire more information about the products. Thus, customers can make better purchasing decisions and have a better chance to purchase the “right” products.

1.
Bhatt
,
G.
, 2004, “
Bringing Virtual Reality for Commercial Web Sites
,”
Int. J. Hum.-Comput. Stud.
1071-5819,
60
(
1
), pp.
1
15
.
2.
Sanna
,
A.
,
Zunino
,
C.
, and
Lamberti
,
F.
, 2002, “
HAVS: A Human Animated VRML-Based Virtual Shop for E-Commerce
,”
SCI’02 Proceedings
, Vol.
XII
, pp.
24
29
.
3.
Swan
,
J. E.
, II
, and
Gabbard
,
J. L.
, 2005, “
Survey of User-Based Experimentation in Augmented Reality
,”
Proceedings of the First International Conference on Virtual Reality
, Las Vegas, NV.
4.
Zhu
,
W.
,
Owen
,
C. B.
,
Li
,
H.
, and
Lee
,
J. H.
, 2008, “
Design of the PromoPad: An Automated Augmented Reality Shopping Assistant
,”
Journal of Organizational and End User Computing
,
20
(
3
), pp.
41
57
.
5.
Zhang
,
X.
,
Navab
,
N.
, and
Liou
,
S. P.
, 2000, “
E-Commerce Direct Marketing Using Augmented Reality
,”
IEEE International Conference on Multimedia and Expo
, Vol.
I
, pp.
88
91
.
6.
Dempski
,
K. L.
, 2000, “
Context-Sensitive E-Commerce
,”
Human Factors in Computer Systems, (CHI 2000) Extended Abstracts
, Apr., pp.
55
56
.
7.
Chen
,
A.
,
Kao
,
C.
, and
Wang
,
W.
, 2008, “
Applying Augmented Reality on Consumer Garment Try-On Experience
,”
International Conference on Computer and Network Technologies in Education (CNTE2008)
, Hsin-Chu, Taiwan, pp.
1
6
.
8.
Kato
,
H.
, and
Billinghurst
,
M.
, 1999, “
Marker Tracking and HMD Calibration for a Video Based Augmented Reality Conferencing System
,”
Proceedings of the Second IEEE and ACM International Workshop on Augmented Reality
, San Francisco, CA, pp.
85
94
.
9.
Wagner
,
D.
, and
Schmalstieg
,
D.
, 2007, “
ARToolKitPlus for Pose Tracking on Mobile Devices
,”
Proceedings of 12th Computer Vision Winter Workshop (CVWW’07)
, pp.
139
146
.
10.
Lu
,
Y.
, and
Smith
,
S.
, “
Augmented Reality E-Commerce Assistant System: Designing While Shopping
,” ASME Paper No. DETC2006-99401.
You do not currently have access to this content.