..., and graphical/text) consumers prefer. The study was conducted in two parts: (1) a quantitative survey of food preparers and (2) product preparation/focus groups. For the product preparation, both a familiar (macaroni) and an unfamiliar (stuffing mix) food product were prepared. Results from the survey indicated...

... This exploratory research investigated attitudes of consumers toward aspartame and aspartame-sweetened products in a cross-cultural context. The groups under study were French- and English-Canadians. Focus groups were conducted to gain insight of consumer knowledge and awareness of aspartame...

... Focus groups are rarely successful unless the researcher has thought through the research plan and design of the study along with the needed moderator qualifications. The proper use and misuse of focus groups are developed with emphasis on creative and alternative designs of the traditional...