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ASTM Selected Technical Papers
Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers
By
A Gelinas
A Gelinas
1
Research & Development, Avon Products, Inc.
, Suffern, NY 10901
; symposium chairman and editor
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ISBN-10:
0-8031-2038-9
ISBN:
978-0-8031-2038-9
No. of Pages:
79
Publisher:
ASTM International
Publication date:
1996
Description
Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:
• The impact of food nutrition labeling on product perceptions
• Package directions use for both familiar and brand new food products
• An innovative technique for measuring how much package information is noticed
• A multi-media approach to incorporating consumer feedback into package design
• Novel ways to study what package designs express
• Guidance in choosing the best package.
Gelinas, A.
Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers. ISBN-10: 0-8031-2038-9
ISBN: 978-0-8031-2038-9
No. of Pages: 79
ISBN (electronic): 978-0-8031-5347-9
Publisher: ASTM International
Published: 1996
Download citation file:
Table of Contents
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Effects of Food Label Health and Nutrition Claims on Consumer PerceptionsByMJ Corney,MJ Corney1Cognitive psychologist, 27 Hobart Place, Richmond, Surrey,.England, TW10 6JGSearch for other works by this author on:S Issanchou,S Issanchou3Head of Sensory Evaluation section and food science researcher, respectively,Institut National De La Recherche Agronomique,17 Rue Sully, 21034 Dijon, Cedex,.FranceSearch for other works by this author on:R Shepherd,R Shepherd2Head of Food Choice section, food science undergraduate, and food science researcher, respectively,AFRC Institute of Food Research,Earley Gate, Whiteknights Road, Reading,.England, RG6 2EFSearch for other works by this author on:K Griffin,K Griffin2Head of Food Choice section, food science undergraduate, and food science researcher, respectively,AFRC Institute of Food Research,Earley Gate, Whiteknights Road, Reading,.England, RG6 2EFSearch for other works by this author on:C Nanayakkara,C Nanayakkara2Head of Food Choice section, food science undergraduate, and food science researcher, respectively,AFRC Institute of Food Research,Earley Gate, Whiteknights Road, Reading,.England, RG6 2EFSearch for other works by this author on:B DaillantB Daillant3Head of Sensory Evaluation section and food science researcher, respectively,Institut National De La Recherche Agronomique,17 Rue Sully, 21034 Dijon, Cedex,.FranceSearch for other works by this author on:
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Consumer Use of Package Directions of Varying Formats for Familiar and Unfamiliar Food ProductsByPA Levis,PA Levis1Graduate research assistant, director and professor, and manager, respectively,The Sensory Analysis Center, Kansas State University,Justin Hall, Manhattan, KS66502-1407.Search for other works by this author on:E Chambers, IV,E Chambers, IV1Graduate research assistant, director and professor, and manager, respectively,The Sensory Analysis Center, Kansas State University,Justin Hall, Manhattan, KS66502-1407.Search for other works by this author on:DH Chambers,DH Chambers2Manager,Product Evaluation Services, Kellogg Co.,Battle Creek, MI.Search for other works by this author on:MG HollingsworthMG Hollingsworth1Graduate research assistant, director and professor, and manager, respectively,The Sensory Analysis Center, Kansas State University,Justin Hall, Manhattan, KS66502-1407.Search for other works by this author on:
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A Novel Method for the Measurement of Noticeability of Package InformationByP BuckleyP Buckley1Consumer Psychologist Food Choice Section,Institute of Food Research,Earley Gate, Whiteknights Road, Reading, RG6 2EF.UKSearch for other works by this author on:
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Incorporating Consumer Feedback into Package Description and Presentation: Multi-Media Approach TechniquesByH Moskowitz,H Moskowitz1President, senior vice president, and director of research, respectively,Moskowitz Jacobs Inc.,1025 Westchester Avenue, White Plains, NY 10604.Search for other works by this author on:B Krieger,B Krieger1President, senior vice president, and director of research, respectively,Moskowitz Jacobs Inc.,1025 Westchester Avenue, White Plains, NY 10604.Search for other works by this author on:N TomberN Tomber1President, senior vice president, and director of research, respectively,Moskowitz Jacobs Inc.,1025 Westchester Avenue, White Plains, NY 10604.Search for other works by this author on:
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Perceiving What Package Designs Express: A Multisensory Exploratory Study Using Creative Writing Measurement TechniquesByJF Durgee,JF Durgee1Associate professor and assistant professor, respectively,School of Management, Rensselaer Polytechnic Institute, Lally Management Center,Troy, NY 12180-3590.Search for other works by this author on:GC O'ConnorGC O'Connor1Associate professor and assistant professor, respectively,School of Management, Rensselaer Polytechnic Institute, Lally Management Center,Troy, NY 12180-3590.Search for other works by this author on:
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Choosing the Best Package: Sensory Scaling Provides Better Guidance
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Copyright
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© 1996
ASTM International
