Research Into the Extraction of the Appeal Points of Marine Space in the Okinawa Marine Resort and a Method of Estimating the Accommodated Population

In the formation of a marine resort, the extraction of the various appeal points of marine space is an important issue. For this reason, this research project targeted Kumejima in Okinawa Prefecture, Japan, and considering tourists who visit the resort as the target of the study, a decision was taken to evaluate the quality of the appeal points that comprise the resort. As a result, the appeal points of marine space were found to be comprised of three main resource elements and 13 categories related to these elements. The accurate number of tourists who visit a resort, be it marine resort or otherwise, must be grasped in order to plan the promotion of the resort and reactivation of the community. For this reason, this research project proposed a method of grasping such trends utilizing tobacco tax that is a unique system of taxation in Japan. As a result, time and cost were conserved compared to past methods and it was possible to grasp the annual number of tourists with high precision. Based on these results, it is believed that materials that indicate the direction of the formation of marine resort in Kumejima in the future have been provided.