Abstract

Many countries overseas, for the first time, are beginning to explore the use of waste-to-energy plants as part of their integrated solid waste management plans. They are doing this for a number of reasons, which include geopolitical and economic pressures, as well as environmental. Overseas markets are actively seeking out, and wanting to apply the advancements made by U.S. waste-to-energy companies in the last three decades. U.S. companies have made U.S. waste-to-energy plants the least costly and most efficient plants in the world. U.S. waste-to-energy companies may be poised for new business opportunity for their systems in overseas markets. However, there are many obstacles to overcome in marketing technology and waste disposal services overseas. Where are those markets of opportunity? There are three criteria which can be used to screen for potential waste-to-energy markets: 1. Living standards; 2. Limitation on land use; and, 3. Rule of law. What are the cultural, geographic and competitive obstacles in marketing overseas? Can obstacles such as language, development costs, time zone differences, institutional experience with privatization, local and foreign competitive advantages be managed or medicated? An understanding of how a global economy impacts the marketing of U.S. waste-to-energy services is essential to formulating an overseas marketing plan.

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