This paper describes an innovative evaluation model applied to Petrobras Transporte’s “Marine Terminals Standardization Program” based on updating approaches of programs evaluation and organizational learning. Since the program was launched in 2004, the need for having an evaluation model able to evaluate its implementation progress, to measure the degree of standards compliance and its potential economic, social and environmental impacts has become evident. Within a vision of safe and environmentally responsible operations of marine terminals, this evaluation model was jointly designed by Petrobras Transporte and PUC-Rio to promote continuous improvement and learning in operational practices and in the standardization process itself. Petrobras Transporte believes that standardization supports its services and management innovation capability by creating objective and internationally recognized parameters, targets and metrology for its business activities. The conceptual model and application guidelines for this important tool are presented in this paper, as well as the next steps towards its implementation.

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