Kansei engineering, also known as kansei ergonomics or emotional engineering, aims at analyzing and incorporating customer’s feeling and demands into product function and product design. The paper described a system called ProEmotion for the purpose of assessing the kansei aspects of a product by considering design attributes of a product. Neural network is used to process kansei words. The system has been successfully implemented to ascertain gender inclination of a mobile phone. Principal parameters of a mobile are considered, i.e. length, width, thickness and mass. The system can inform gender inclination of a mobile phone with accuracy up to 90%. This is based on a set of 92 mobile phone samples from the five major mobile phone manufacturers.

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