... development and the complex decision-making processes of consumers, particularly in the face of product updates. To bridge this gap, this study extends a demand model based on decision field theory (DFT), focusing on a phenomenon largely unexplored in the existing literature: the update engagement spike (UES...

... used to predict demand do not capture the dynamic aspects of consumer decision making. To address this gap, we propose a dynamic demand model and demonstrate how it can be used to determine the optimal time to release product updates. The demand model is based on decision field theory (DFT), which...