This paper aims to analyze the attitude and the awareness of environmental sustainability issues within diverse Italian industrial companies. A survey has involved a balanced sample of companies operating in different industrial sectors. Considering the survey’s results it can be concluded that: (i) environmental sustainability is an opportunity and a current market requirement, (ii) environmental sustainability is not formalized, since specific methods and tools are not used in technical departments, and (iii) environmental decisions are mainly made by specific key figures (i.e. energy/environmental manager). This analysis can be considered as a useful starting point for the framework formalization of eco-design approaches and tools able to bring eco-design principles into the work of technical departments with the aim to foster the future development of green and sustainable products and services.

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