Pedestrians are among the most vulnerable participants in current city traffic. While in the past original equipment manufacturers (OEMs, in meanings of carmakers) mainly focused on passenger safety, nowadays strict legislation requirements call for the development of more effective pedestrian safety concepts. Considerations for constructive and technological road safety measures generally take place in a company-specific product development process, but mainly in phases, that do not allow for innovative products in terms of new solutions. Thus, the importance of early development phases as well as design process models, such as Pahl and Beitz, will be described here. Also the significance of the development design cases will be handled, as they can mainly influence the innovation degree of the resulting products. In the end an approach will be introduced, of how an analysis of product models regarding their possibilities for adequate evaluation can help, to support a safety-related development process by integrating suitable design methods and tools.

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