In the user’s perception of a product’s qualities, the state of their sensory modality may shift from one state to another. For example, users see and then touch a product to perceive its texture. Between such state transitions, users have expectations regarding their subsequent states based on their experience of a current state event. Expectation effect is a psychological effect in which prior expectation changes posterior perception itself. The effect is a key factor to design user’s emotions induced by expectation disconfirmation as well as designing a perceived quality based on prior expectations. Although experimental findings on the expectation effect exist in a variety of research disciplines, general and theoretical models of the effect have been largely neglected. The present authors previously found out the visual expectation effect on tactile perceptions of surface texture. The causes of the expectation effect, however, remain largely unexplored. To intentionally design the expectation effect, general and theoretical models that estimates conditions of the effect is needed. In this paper, we propose a theoretical model of the expectation effect using information theory and an affective expectation model (AEM). We hypothesize that Shannon’s entropy of the prior subjective probability distributions of posterior experience determines the occurrence of the expectation effect and that the amount of information gained after experiencing a posterior event is positively correlated with the intensity of the expectation effect. We further hypothesize that a conscious level of expectation discrepancy distinguishes between two types of expectation effect, namely, assimilation and contrast. To verify these hypotheses, we conducted an experiment in which participants responded to the tactile qualities of surface texture. In the experiment, we extracted the visual expectation effect on tactile roughness during a sensory modality transition from vision to touch and analyzed the causes of the effect based on our hypotheses. The experimental results indicated the appropriateness of the proposed model of the expectation effect.
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ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
August 17–20, 2014
Buffalo, New York, USA
Conference Sponsors:
- Design Engineering Division
- Computers and Information in Engineering Division
ISBN:
978-0-7918-4628-5
PROCEEDINGS PAPER
Effects of Expectation Uncertainty and Surprise on Quality Perception Factors of Expectation Effect
Hideyoshi Yanagisawa,
Hideyoshi Yanagisawa
The University of Tokyo, Tokyo, Japan
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Natsu Mikami
Natsu Mikami
The University of Tokyo, Tokyo, Japan
Search for other works by this author on:
Hideyoshi Yanagisawa
The University of Tokyo, Tokyo, Japan
Natsu Mikami
The University of Tokyo, Tokyo, Japan
Paper No:
DETC2014-34458, V01AT02A086; 10 pages
Published Online:
January 13, 2015
Citation
Yanagisawa, H, & Mikami, N. "Effects of Expectation Uncertainty and Surprise on Quality Perception Factors of Expectation Effect." Proceedings of the ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. Volume 1A: 34th Computers and Information in Engineering Conference. Buffalo, New York, USA. August 17–20, 2014. V01AT02A086. ASME. https://doi.org/10.1115/DETC2014-34458
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