Product-Service Systems Design With Business Model Strategy Integrated: A Case Study of Urban Umbrella Rental Service System

The value creation paradigm in industry has recently been shifting toward value creation through Product-Service Systems (PSS) where product and service elements are tightly integrated as systems to provide functional fulfillment. A successful PSS should satisfy economical, ecological and experience values. A systematic design method for PSS has been developed where activities of stakeholders are designed to support those values reflecting diverse context elements. Also business model aspects of PSS are considered using the category of the business model canvas together with strategies and protocols obtained from various real world cases. To illustrate the PSS design method with business model strategy integrated, a case of urban umbrella rental service system is presented.